BRANDING
ABOUT Fearless angel Boutique
Fearless Angel boutique is a boutique based in Norwell, MA that has the mission of empowering women through classy clothes, all under $100. While the mission of this boutique may resonate with a wide audience of women, myself included, after speaking with the owner we both agreed that this mission was not portrayed clearly on any branded platform. The boutique already had a logo as well as primary fonts and a direction for the brand, but my goal is to assist the owner in expanding upon and applying these guidelines across all branded identities.
After walking the owner through a consultation to investigate current brand guidelines and difficulties, we agreed that the Fearless Angel social platforms and websites required a major upgrade. I am currently in the process of assisting the owner with designing a website, starting a blog for strong women to share their stories to become fearless, creating a consistent style guide for photography shared to social media, and developing marketing materials. As seen in the slideshow above, I have created secondary logos for her social media platforms or to be used as stickers, expanded the color palette, mocked-up an Instagram page pulling from her content and influences from other boutiques that maintains a certain color scheme, and interviewed the owner to establish the next steps.