DESIGN
Kylie Breen Photography
After deciding to launch my own portrait, branding, and wildlife photography business four years ago, I had to build my brand from scratch. From going through several website designs to designing brochures and business cards, my experience in brand design grew significantly.
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Building my first website on WordPress was a valuable learning opportunity as I developed the foundational skills necessary to build and navigate through a website. After hosting my site on WordPress for several years, I made the switch to Squarespace due to more user liberty with design choices.
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Knowing that I wanted to represent a piece of myself in my logo, I sought inspiration from nature and looked to use Earth tones as well as leaf symbols. Choosing a typeface was a more difficult task, however, I landed on using Andrea Bilarosa as its scripted style matched the wildlife theme that I was going for. I created the logo and its variations in Adobe Illustrator. See the designs below.
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After establishing my brand identity, I wanted to provide a more informative and impressive service to my clients. I designed stickers, business cards, brochures, contracts, flyers, social media graphics, and more.