DESIGN

The Sports Museum's brand communication is challenging. Consequently, the museum's identity as both a physical museum and a non–profit that provides aid to the community is difficult to keep aligned. The lack of cohesion between organizational sectors (including education, events, fundraising, and the physical museum) weakens overall awareness.

Our team aims to bring The Sports Museum a consistent identity through the Find Your Causeway campaign. Through this campaign, The Sports Museum will leverage the unified and compelling Boston sports pride in order to inspire Bostonians through the power and excitement of community.

We are all moving forward together through the spirit of Boston sports.

The objective of this campaign is to raise brand awareness among three specific groups of millennials in Boston and the Greater Boston Area (GBA) for The Sports Museum and the organization's mission. These groups of millennials include impassioned Boston sports fans, new-to-Boston millennials seeking a community to be a part of, and young parents raising the next generation of Bostonians.

In order to reach these segments, our team created several advertising mock-ups that portrayed strategic targeting techniques that the client could implement into their advertising.

Designs included a campaign logo, warm-up hockey jerseys, rally towels, street murals and signs, and various other out-of-home experiences. See the designs below.